LightHaus Beer Garden

During my work with LightHaus Beer Garden, I focused on marketing research and competitive analysis to better understand the local hospitality and experiential dining space in Tampa. I evaluated competing venues in the area to identify market positioning, audience trends, and opportunities for differentiation.

From my research, I developed strategic marketing recommendations aimed at strengthening brand visibility and improving customer engagement. This included ideas for interactive website design to enhance user experience and make event discovery more seamless, as well as suggestions for updated promotional materials such as posters and in-venue marketing assets to better capture attention in a competitive environment.

This experience allowed me to combine data-driven research with creative thinking, translating insights into actionable marketing strategies that could improve both digital presence and physical brand experience.